Shift Happens
How does a change in consumer behaviour effect advertising?
- The purpose of all this
- Let's get started!
- Advertising is everywhere.
- More products equals more choice. Does that make us happier?
- Who will listen to you and how to find them..
- Onto soft selling and branded utility.
- When advertising is no longer a marketing expense..
- So?
credit to tjblackwell
As both an ad student and a consumer, I can recognize both pros and cons advertising has on society. In writing this piece, I found myself thrown back and forth between loving and hating this business. On the one hand, advertising can be deceptive. But on the other hand, advertising can help you to make choices in a world of abundance.
Society offers choice to its consumers and as advertisers, it is our job to offer clarity in a world where there is too much choice. Advertising can add value to a message and be useful.
AUTHOR
Sjaak van den Berg, student WDKA Advertising
Conceptualist, strategist, dreamer and allround advertiser. One of those people that can't sit still for haircuts or photographs, fascinated by life. Intrigued by the way ideas spread and how advertising shapes and influences culture, in 2004 he decided to join the Willem de Kooning Academy of Arts to study advertising. His minor lead him to a search about how our identity, culture and the images around us are interlinked.
Advertising and increasingly the internet, are omnipresent in our lives. When used in creative ways, the combination of the two gives you a lot more back for your buck and will speak to people in ways traditional media never dreamt of being possible. The future for advertising is one without borders.
"The big print giveth and the small print taketh away." - Tom Waitts
